Portfolio

PROFILE

Marketing professional who lead the development and implementation of brand strategies across all digital, social, web and mobile consumer touch points to meet overall company marketing goals.

Have a creative and analytical role, immersed in the research, media, messaging, creative, analysis and measurement to create short and long-term plans for assigned campaigns to drive movement of key metrics and profitable growth.
Thought leadership and the ability to manage numerous cross-functional priorities within high-visibility initiatives.

 OBJECTIVE

To be responsible for managing all brand communications through digital channels, setting up, selling and executing a vision, from delivering stand alone projects to integrated campaigns, developing brand presence, tracking online and delivering brand email.

As Digital Marketing Manager I will be responsible for delivering the digital brand objectives.
By creating and publishing remarkable content in the form that educates, informs, inspires and entertains, we can begin to build relationships with prospects early on in the buying cycle. We must move from numbers keeping score to numbers that drive better actions.

KEY ACHIEVEMENTS

• To be responsible for developing, executing and delivering the clients digital / online marketing strategy, planning and budget to include online, new media, web, e-commerce and SEO to drive the business forwards through key marketing channels.

• To be responsible for managing online branding, communications and campaigns through the clients or company website, email marketing, building the online community, attracting new customers, search engine optimisation, and search marketing.

• To review technologies and explore new developments in the digital landscape to find ways to more effectively deliver the communication and business objectives.

• To be responsible for managing all client communications to drive leads and ensure through gap analysis, appropriate support to correct performance within cost effective targets.

• To be responsible for planning/ improving the design, usability, content and conversion points of the clients websites or projects and for the promotion and growth of the clients web properties.

• To be responsible for the smooth running and completion of projects across site builds, online advertising, social media, maximising online sales opportunities and search marketing.

SKILLS

• Wide experience in SEO and data visualization
• excellent spoken and written communication skills
• the ability to analyse data and consumer behavior
• Wide CMS experience and CRM skills
• UX design and attention to detail
• Mastery of a full marketing arsenal of tools and paid social media advertising
• a creative approach
• strong organisation and planning skills
• to work well as part of a team
• an interest in and knowledge of digital trends
• drive, motivation and enthusiasm
• the ability to work under pressure and to deadlines
• the confidence to ‘sell’ your ideas
• good presentation skills
• good business sense and budget awareness

EMPLOYMENT EXPERIENCE

2016 – Present LOBOHOUSE Digital Marketing Agency
Niš
Co-Founder, Online Business Development, Digital Marketing Manager

• Online Business Development
• Digital Marketing Manager
• Content management and SEO, Social Media and Internet Marketing professional
• eCommerce
• Google Analytics
• AdWords campaigns
• WordPress – Tips, Tricks & Maintenance
• Responsible for identifying and prioritising digital marketing objectives, creating and communicating Marketing targets / briefs
• Review the performance of all sites and for campaign reporting to ensure that revenue and costs per acquisition are managed and to ensure delivery of ROI
• Develop and execute solid plans to increase page views, unique visitors, dwell time and site ‘stickiness’ to encourage repeat usage
• Analyse campaigns, identify trends and provide fast, accurate reports, optimising campaigns to produce the best return on investment for the company or clients
• Implement and monitor SEO and PPC strategy to drive traffic and conversion rates
• Manage the use of digital media to support the company’s product strategy
• Work with the wider Business Development team to improve customer attraction and retention
• Managing the company online marketing budget
• Develop and maintain strong relationships with colleagues and third party providers
• Develop and maintain strong relationships with clients

 

2012 – Present AEROKARTE DOO & INTER CASA AMBIENTA
Belgrade & Niš
Director, Online Business Development, Digital Marketing Manager

Inter Casa Ambienta doo is a company that deals with managing content on the Internet and its high positioning on the world’s best search engines. One of leading projects is TV Arena Sport and Stetoskop.

Aerokarte doo is a premiere, full service online agency, located in Belgrade, Serbia. Main project is www.aerogaga.com travel portal, full-service and client-dedicated system. Leaders in selling air tickets online.

• Online Business Development
• Digital Marketing Manager
• Content management and SEO, Social Media and Internet Marketing professional
• eCommerce
• Google Analytics
• AD words campaigns
• WordPress – Tips, Tricks & Maintenance
• Responsible for identifying and prioritising digital marketing objectives, creating and communicating Marketing targets / briefs
• Review the performance of all sites and for campaign reporting to ensure that revenue and costs per acquisition are managed and to ensure delivery of ROI
• Develop and execute solid plans to increase page views, unique visitors, dwell time and site ‘stickiness’ to encourage repeat usage
• Analyse campaigns, identify trends and provide fast, accurate reports, optimising campaigns to produce the best return on investment for the company or clients
• Implement and monitor SEO and PPC strategy to drive traffic and conversion rates
• Manage the use of digital media to support the company’s product strategy
• Work with the wider Business Development team to improve customer attraction and retention
• Managing the company online marketing budget
• Develop and maintain strong relationships with colleagues and third party providers (Airlines companies)
• Develop and maintain strong relationships with clients

 

2006 – 2012 DISTRIBUCIJA 77, BELGRADE
Belgrade & Niš
Shop Manager & Online shop Manager

• Expert consultant in the procurement of sports equipment for extreme sports
• Training and supervision of employees in stores
• The project – www.boardshop.rs
• Maintaining content on the site www.boardshop.rs
• Content management for online shop: www.boardshoponline.rs
2006 – 2012 DISTRIBUCIJA 77, BELGRADE
Belgrade
Regional Sales Manager

Specializing in sales of sports equipment for extreme sports.

• Planning, organization and management of direct sales channels
• Development of sales network
• Setting up and implementing strategies and sales objectives
• Training and supervision of employees distributors and dealers
• Counselling in the procurement of sports equipment for extreme sports
• Senior Advisor at fairs and special tests of sports equipment

EDUCATION AND TRAINING

Google academy – Google Analytics
Google academy – Google AdWords
Tomato Tomato Communications – management and staff training services, executive coaching, performance and organisation development.