CONTENT MARKETING IS FUNDAMENTAL TO EFFECTIVE SEO
Content marketing is the way of the online marketing future – appealing to both website visitors and the search engines through the publication and distribution of high-value web content.
One important differentiation between content marketing and other more traditional elements of the marketing mix is that content marketing is not focused on selling. Creating valuable content inspires trust and brand loyalty.
At the heart of every content marketing plan I create, you’ll find a true client-agency partnership. First, I learn how your business works, your goals, your customers’ buying habits and pain points. Based on that research, I devise a content plan tailored to the needs of your organization.
Regardless of the medium, regardless of the distribution platform, there’s always going to be a content solution that can drive increased engagement and performance for your brand.
Why Do You Need Content Marketing?
Buyers are self-directed and content can help satisfy their quest for answers and enable you to direct them to solutions for their problems and needs.
How Can Content Marketing Help You?
A cohesive content marketing strategy is essential for success. Without it, you’re throwing tactics against the wall and seeing what sticks. I can work with you to determine the best approach to content marketing for your business, product or service by helping you implement the following:
SEO – Fresh and relevant content is necessary to perform well in the search engines. Content marketing can be used to target specific long-tail search terms whilst also improving the overall relevance of your website.
Links – Compelling content will always attract editorial links. Knowing what content your readers are interested in is vital for organic link building.
Branding – As well as the SEO benefits, it’s difficult to overstate the impact content marketing can have on overall brand awareness and digital reach when executed properly. In recent years, most brands are becoming publishers because it helps them engage with their customers.
Social Media – Many businesses discover that one of the most common problems they face during their social media marketing is that they do not know what to write and/or share. With a predefined content calendar and a content marketing strategy in place, the task of social media marketing becomes much easier.
Relationships – Content marketing is a great way to develop relationships with industry leaders operating within your space, just as it’s a great tool for building long-term relationships with your potential clients.
Audience Engagement – Working from the data generated by our initial round of content posts, we hone in on the topics that your audience responds best to. This allows us to use future content releases to build a base of repeat visitors who will keep coming back to your site long after our campaign is complete.
Conversions – Consumers go through several stages between becoming aware of a service and converting into paying customers. In terms of creating content, these stages can be loosely categorised into Early, Mid and Late buyer readiness stages. Each of these stages can be catered for using different types of content marketing, increasing overall conversions.