KEYWORD RESEARCH IS AT THE HEART OF ALL SEO WORK
Keyword research is the practice of discovering what users type into a search engine when performing a search. This is an integral facet of any SEO service.
Before we can optimise a website or embark on a campaign, we need to know which are the right keywords to try and rank for. It’s not just about generating traffic, it’s about generating the right kind of traffic – traffic which will convert into leads or sales.
Why Do You Need Search Engine Optimization?
By optimizing your website and content assets for customers rather than trying to manipulate or game the search engines, you’re well positioned to win in search both now and into the future.
Search engines, consumer searching behaviors and search engine optimization have all changed. Today, thanks to smarter and more sophisticated algorithms, modern search engines have gotten better than ever at understanding, measuring and rewarding the kinds of factors that go into a great web experience for humans.
How Can SEO Help You Get More Customers?
My methodology has been applied across lots of client internet marketing programs, helping to increase sales, leads and search visibility.
I take pride in providing technically sound SEO services, coupled with content creation and amplification tactics to attract, engage and convert your target audience.
Content quality, online visibility across platforms and your brand’s credibility are all critical to your business success in digital marketing.
Your brand’s online exposure should translate to higher conversions on-site, increased sales, more targeted leads and a greater volume of targeted web traffic.